This was my friend - if she didn’t believe in me, how would I get clients to believe in me?
Was I delusional? Would clients really pay that kind of money for social media marketing?! I didn’t have a marketing degree and my glorified marketing job was really just plugging emails into a software for the company’s clients...
But I was determined. I would prove the doubters wrong and prove to myself that I COULD charge those prices and more!
So I researched and studied and developed strategies in my free time, sometimes getting only 2 hours of sleep before heading back to my 9-5.
The one thing that stood out in my research?
In order to command the rates I wanted to, I had to increase the ROI for my clients.
And what was the best way to do that?
Facebook Ads!